Digital Media Buying Services

Digital Media Buying Services

Digital Media Buying Services

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various digital media buying services and platforms. Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

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Media Buying Agency

Media Buying Agency

As a media buying agency, RGC has access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Media Buying Agency

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

Learn more here: Media Buying Agency

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Programmatic Media Services

Programmatic Media Services

RGC Advertising are experienced in providing programmatic media services with an extensive understanding of the importance that data plays within successful campaigns from conception to execution.

Programmatic Media Services

Our analytic, insights and data driven team continually exceed expectations on our client’s digital campaigns, through the implementation of programmatic advertising to effectively and efficiently target their audiences in real-time, ultimately maximising results and improving ROI.

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Programmatic Advertising Services

Programmatic Advertising Services

We provide programmatic advertising services at RGC, and recognise that success begins with the understanding of the customer persona.

Programmatic Advertising Services

Our in-house creative team use this data to develop highly personalised, relevant and engaging programmatic digital display ads.

The data also allows strategic decisions to be made on the most effective and relevant digital channels.

This highly targeted approach is regularly monitored, measured, analysed and optimised throughout the duration of the campaign, warranting the best results every time.

Learn more here: Programmatic Advertising Services

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Real Time Bidding Agency Sydney

Real Time Bidding Agency Sydney

Traditional methods of media buying often lack flexibility through fixed costs and limited segmentation.

RGC advertising offers our clients a more efficient approach through Real Time Bidding. This allows for specific targeting, adaptable pricing on advertising inventory, and immediate placements based upon real impressions.

Real Time Bidding Agency Sydney

RTB goes beyond the assumptions created from demographic and psychographic factors, and allows for campaigns to strategically target individuals based on more in-depth insights. This ensures that brand messages are highly engaging and relevant for consumers, and results in increased click through rates for our campaigns. The automated approach also has the potential to expand campaign reach, based on impressions received.

Through programmatic open auctions, RGC can also guarantee value for our clients. Specific targeting criteria increases the chance of converting captivated consumers and ensures there is no overspending on irrelevant inventory, ultimately maximising our client’s investment.

Learn more here: Real Time Bidding Agency Sydney

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Media Buying Agency

Media Buying Agency

RGC is a media buying agency and, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

Media Buying Agency

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

Learn more here: Media Buying Agency

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Media Buying Services Sydney

Media Buying Services Sydney

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

Media Buying Services Sydney

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Through our partnerships, we are able to service our clients with a range of media buying services Sydney, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

Learn more here: Media Buying Services Sydney

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Media Buying Services Sydney

Media Buying Services Sydney  

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

Media Buying Services Sydney  

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

Learn more here: Media Buying Services Sydney
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Media Buying Services

Media Buying Services

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Media Buying Services

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

Learn more here: Media Buying Services

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Analytics & Reporting

Analytics & Reporting

Effective audience targeting and campaign success is the result of a thorough understanding of the audience. Data and analytics provide valuable insights into the audience creating the ability to make tactical, effective and informed decisions. It allows for the ability to understand the customer experience across all touch points, to further develop innovative ways to target them.

Analytics & Reporting

We are a team of experienced data experts who are passionate to derive value from the insights that are gathered. We are able to access real-time data from one of our multiple ad tech partners, therefore allowing our team to confidently recommend and implement superior creative, highly efficient and sophisticated strategic campaigns for our clients, across multiple digital platforms.

The software utilised equips our team with fast and precise research on audiences and their behaviours, in order to improve cross-device programmatic advertising placements. An analysis is undertaken to determine the best way to target these audiences with the right message, resulting in 350 times higher conversion rates.

Learn more here: Analytics & Reporting

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Media Buying

Media Buying

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Media Buying

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

Learn more here: Media Buying

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Custom Creative Solutions

Custom Creative Solutions

The increase of smart phones and tablets has changed the way that today’s consumers interact with technology, allowing brands to constantly be connected with their customers. This introduction has also changed the way people consume media with cross-device use becoming more common. Through extensive data research, we understand that audiences quite often begin their consumer journey on one device, and complete it on another.

Custom Creative Solutions

Programmatic advertising allows for the insight and control into our audiences. At RGC Advertising our creative team take these insights to develop a range of advertising solutions to effectively communicate and engage with consumers across any device.

Our in-house creative team made up of designers and animators possess a high level of expertise and have the ability to conceptualise and create multiple sets of programmatic display advertising banners. The creative team uses HTML5 format which guarantees optimal viewing and accessibility across all consumer platforms and devices within the marketplace. This has provided outstanding outcomes for our clients and their campaigns, resulting in maximum exposure, and increased consumer engagement.

Learn more here: Custom Creative Solutions

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Analytics & Reporting

Analytics & Reporting

Effective audience targeting and campaign success is the result of a thorough understanding of the audience. Data and analytics provide valuable insights into the audience creating the ability to make tactical, effective and informed decisions. It allows for the ability to understand the customer experience across all touch points, to further develop innovative ways to target them.

Analytics & Reporting

We are a digital agency in Sydney, with a team of experienced data experts who are passionate to derive value from the insights that are gathered. We're a team that specialise in pay per click advertising, brand safety, online advertising and more. We are able to access real-time data from one of our multiple ad tech partners, therefore allowing our team to confidently recommend and implement superior creative, highly efficient and sophisticated strategic campaigns for our clients, across multiple digital platforms.

The software utilised equips our team with fast and precise research on audiences and their behaviours, in order to improve cross-device programmatic advertising placements. An analysis is undertaken to determine the best way to target these audiences with the right message, resulting in 350 times higher conversion rates.

Our data driven team have the ability to test, monitor and optimise campaigns consistently, to ensure the best customer experience across multiple devices. This results in our clients receiving noticeably increased conversions across multiple channels. We are also able to determine the best performing platforms, allowing for precise targeting and assisting with the development of original ideas and marketing innovation.

Learn more here: Analytics & Reporting
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Analytics & Reporting

Analytics & Reporting

Effective audience targeting and campaign success is the result of a thorough understanding of the audience. Analytics & reporting provide valuable insights into the audience creating the ability to make tactical, effective and informed decisions. It allows for the ability to understand the customer experience across all touch points, to further develop innovative ways to target them.

We are a team of experienced data experts who are passionate to derive value from the insights that are gathered. We are able to access real-time data from one of our multiple ad tech partners, therefore allowing our team to confidently recommend and implement superior creative, highly efficient and sophisticated strategic campaigns for our clients, across multiple digital platforms.

Analytics & Reporting

The software utilised equips our team with fast and precise research on audiences and their behaviours, in order to improve cross-device programmatic advertising placements. An analysis is undertaken to determine the best way to target these audiences with the right message, resulting in 350 times higher conversion rates.

Our data driven team have the ability to test, monitor and optimise campaigns consistently, to ensure the best customer experience across multiple devices. This results in our clients receiving noticeably increased conversions across multiple channels. We are also able to determine the best performing platforms, allowing for precise targeting and assisting with the development of original ideas and marketing innovation.

Learn more here: Analytics & Reporting
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Real Time Bidding

Real Time Bidding

Traditional methods of media buying often lack flexibility through fixed costs and limited segmentation.

RGC advertising offers our clients a more efficient approach through Real Time Bidding. This allows for specific targeting, adaptable pricing on advertising inventory, and immediate placements based upon real impressions.

Real Time Bidding

RTB goes beyond the assumptions created from demographic and psychographic factors, and allows for campaigns to strategically target individuals based on more in-depth insights. This ensures that brand messages are highly engaging and relevant for consumers, and results in increased click through rates for our campaigns. The automated approach also has the potential to expand campaign reach, based on impressions received.

Through programmatic open auctions, RGC can also guarantee value for our clients. Specific targeting criteria increases the chance of converting captivated consumers and ensures there is no overspending on irrelevant inventory, ultimately maximising our client’s investment.

Learn more here: Real Time Bidding
Click here to find similar articles: Tumblr

Media Buying

Media Buying

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Media Buying

We specialise in media buying as well as custom creative solutions, electronic direct marketing, brand safety, analytics & reporting, and more.

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

Learn more here: Media Buying
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Media Buying

Media Buying

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

Media Buying

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

Learn more here: Media Buying
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Brand Safety

Brand Safety

We understand that ineffective ad placements can have adverse effects and can potentially damage a client’s reputation and image.

Brand Safety

RGC places tremendous importance on ensuring our clients advertisements feature in brand-safe environments, protecting their image while simultaneously attracting ideal customers.

We are committed to ensuring that our clients money is not wasted, by partnering with multiple ad tech vendors which provide us with the flexibility to match the best brand-aligned advertising inventory.

Through the software that we use at RGC, we are able to easily categorise and group where advertisements best fit in terms of the brand and target audience, and we use a range of filters to blacklist harmful sites. Having access to such technology is the groundwork for ensuring our clients content appears in environments perfectly aligned with their brand.

RGC partners with the highest quality demand side platforms (DSPs) that comply with the Interactive Advertising Bureau’s, quality assurance guidelines. Our clients can trust that their campaigns will appear in authentic, brand-safe environments. Our talented team are also aware that technology can have certain limitations, therefore we are dedicated to manually monitoring and tracking our client’s ad placements, to provide a brand safe environment for the clients we represent.

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Custom Creative Solutions

Custom Creative Solutions

The increase of smart phones and tablets has changed the way that today’s consumers interact with technology, allowing brands to constantly be connected with their customers. This introduction has also changed the way people consume media with cross-device use becoming more common. Through extensive data research, we understand that audiences quite often begin their consumer journey on one device, and complete it on another.

Custom Creative Solutions

Programmatic advertising allows for the insight and control into our audiences. At RGC Advertising our creative team take these insights to develop a range of advertising solutions to effectively communicate and engage with consumers across any device.

Learn more here: Custom Creative Solutions
Click below to find similar articles:
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Real Time Bidding

Real Time Bidding

Traditional methods of media buying often lack flexibility through fixed costs and limited segmentation.

Real Time Bidding

RGC advertising offers our clients a more efficient approach through Real Time Bidding. This allows for specific targeting, adaptable pricing on advertising inventory, and immediate placements based upon real impressions.

Learn more here: Real Time Bidding
Click below for similar articles:
- Tumblr
- WordPress

Analytics and Reporting

Analytics and Reporting

Effective audience targeting and campaign success is the result of a thorough understanding of the audience. Data and analytics provide valuable insights into the audience creating the ability to make tactical, effective and informed decisions. It allows for the ability to understand the customer experience across all touch points, to further develop innovative ways to target them.

Analytics and Reporting

Learn more here: Analytics and Reporting

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- Tumblr
- WordPress

Media Buying

Media Buying

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

Media Buying

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Learn more here: Media Buying

Click below for similar articles:
- Tumblr
- WordPress