Media Buying Services

Media Buying Services

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Media Buying Services

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

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Analytics & Reporting

Analytics & Reporting

Effective audience targeting and campaign success is the result of a thorough understanding of the audience. Data and analytics provide valuable insights into the audience creating the ability to make tactical, effective and informed decisions. It allows for the ability to understand the customer experience across all touch points, to further develop innovative ways to target them.

Analytics & Reporting

We are a team of experienced data experts who are passionate to derive value from the insights that are gathered. We are able to access real-time data from one of our multiple ad tech partners, therefore allowing our team to confidently recommend and implement superior creative, highly efficient and sophisticated strategic campaigns for our clients, across multiple digital platforms.

The software utilised equips our team with fast and precise research on audiences and their behaviours, in order to improve cross-device programmatic advertising placements. An analysis is undertaken to determine the best way to target these audiences with the right message, resulting in 350 times higher conversion rates.

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Media Buying

Media Buying

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Media Buying

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

Learn more here: Media Buying

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Custom Creative Solutions

Custom Creative Solutions

The increase of smart phones and tablets has changed the way that today’s consumers interact with technology, allowing brands to constantly be connected with their customers. This introduction has also changed the way people consume media with cross-device use becoming more common. Through extensive data research, we understand that audiences quite often begin their consumer journey on one device, and complete it on another.

Custom Creative Solutions

Programmatic advertising allows for the insight and control into our audiences. At RGC Advertising our creative team take these insights to develop a range of advertising solutions to effectively communicate and engage with consumers across any device.

Our in-house creative team made up of designers and animators possess a high level of expertise and have the ability to conceptualise and create multiple sets of programmatic display advertising banners. The creative team uses HTML5 format which guarantees optimal viewing and accessibility across all consumer platforms and devices within the marketplace. This has provided outstanding outcomes for our clients and their campaigns, resulting in maximum exposure, and increased consumer engagement.

Learn more here: Custom Creative Solutions

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