Analytics & Reporting

Analytics & Reporting

Effective audience targeting and campaign success is the result of a thorough understanding of the audience. Data and analytics provide valuable insights into the audience creating the ability to make tactical, effective and informed decisions. It allows for the ability to understand the customer experience across all touch points, to further develop innovative ways to target them.

Analytics & Reporting

We are a digital agency in Sydney, with a team of experienced data experts who are passionate to derive value from the insights that are gathered. We're a team that specialise in pay per click advertising, brand safety, online advertising and more. We are able to access real-time data from one of our multiple ad tech partners, therefore allowing our team to confidently recommend and implement superior creative, highly efficient and sophisticated strategic campaigns for our clients, across multiple digital platforms.

The software utilised equips our team with fast and precise research on audiences and their behaviours, in order to improve cross-device programmatic advertising placements. An analysis is undertaken to determine the best way to target these audiences with the right message, resulting in 350 times higher conversion rates.

Our data driven team have the ability to test, monitor and optimise campaigns consistently, to ensure the best customer experience across multiple devices. This results in our clients receiving noticeably increased conversions across multiple channels. We are also able to determine the best performing platforms, allowing for precise targeting and assisting with the development of original ideas and marketing innovation.

Learn more here: Analytics & Reporting
Click here to find similar articles: Tumblr

Analytics & Reporting

Analytics & Reporting

Effective audience targeting and campaign success is the result of a thorough understanding of the audience. Analytics & reporting provide valuable insights into the audience creating the ability to make tactical, effective and informed decisions. It allows for the ability to understand the customer experience across all touch points, to further develop innovative ways to target them.

We are a team of experienced data experts who are passionate to derive value from the insights that are gathered. We are able to access real-time data from one of our multiple ad tech partners, therefore allowing our team to confidently recommend and implement superior creative, highly efficient and sophisticated strategic campaigns for our clients, across multiple digital platforms.

Analytics & Reporting

The software utilised equips our team with fast and precise research on audiences and their behaviours, in order to improve cross-device programmatic advertising placements. An analysis is undertaken to determine the best way to target these audiences with the right message, resulting in 350 times higher conversion rates.

Our data driven team have the ability to test, monitor and optimise campaigns consistently, to ensure the best customer experience across multiple devices. This results in our clients receiving noticeably increased conversions across multiple channels. We are also able to determine the best performing platforms, allowing for precise targeting and assisting with the development of original ideas and marketing innovation.

Learn more here: Analytics & Reporting
Click here to find similar articles: Tumblr

Real Time Bidding

Real Time Bidding

Traditional methods of media buying often lack flexibility through fixed costs and limited segmentation.

RGC advertising offers our clients a more efficient approach through Real Time Bidding. This allows for specific targeting, adaptable pricing on advertising inventory, and immediate placements based upon real impressions.

Real Time Bidding

RTB goes beyond the assumptions created from demographic and psychographic factors, and allows for campaigns to strategically target individuals based on more in-depth insights. This ensures that brand messages are highly engaging and relevant for consumers, and results in increased click through rates for our campaigns. The automated approach also has the potential to expand campaign reach, based on impressions received.

Through programmatic open auctions, RGC can also guarantee value for our clients. Specific targeting criteria increases the chance of converting captivated consumers and ensures there is no overspending on irrelevant inventory, ultimately maximising our client’s investment.

Learn more here: Real Time Bidding
Click here to find similar articles: Tumblr

Media Buying

Media Buying

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Media Buying

We specialise in media buying as well as custom creative solutions, electronic direct marketing, brand safety, analytics & reporting, and more.

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

Learn more here: Media Buying
Click here for similar articles: Tumblr

Media Buying

Media Buying

At RGC, we have access to a range of quality and reliable ad tech partners and act as a trading desk for programmatic media buying.

Media Buying

The technology that we utilise at RGC Advertising, gives us the ability to organise the most effective advertising placements on our client’s behalf through various media buying platforms.

Through our partnerships, we are able to service our clients with a range of media buying options, including programmatic guaranteed, direct and open auctions to suit all levels of consumer engagement and satisfy campaign objectives.

The automated and match-based process also guarantees that our clients remain in brand-aligned spaces, protecting a client’s image and holding brand safety as a priority.

The dedicated staff at RGC also regularly monitor and optimise our direct programmatic deals, giving our clients the confidence that campaign KPI’s are exceeded.

Learn more here: Media Buying
Click below to find similar articles:
- Tumblr
- WordPress

Brand Safety

Brand Safety

We understand that ineffective ad placements can have adverse effects and can potentially damage a client’s reputation and image.

Brand Safety

RGC places tremendous importance on ensuring our clients advertisements feature in brand-safe environments, protecting their image while simultaneously attracting ideal customers.

We are committed to ensuring that our clients money is not wasted, by partnering with multiple ad tech vendors which provide us with the flexibility to match the best brand-aligned advertising inventory.

Through the software that we use at RGC, we are able to easily categorise and group where advertisements best fit in terms of the brand and target audience, and we use a range of filters to blacklist harmful sites. Having access to such technology is the groundwork for ensuring our clients content appears in environments perfectly aligned with their brand.

RGC partners with the highest quality demand side platforms (DSPs) that comply with the Interactive Advertising Bureau’s, quality assurance guidelines. Our clients can trust that their campaigns will appear in authentic, brand-safe environments. Our talented team are also aware that technology can have certain limitations, therefore we are dedicated to manually monitoring and tracking our client’s ad placements, to provide a brand safe environment for the clients we represent.

Learn more here: Brand Safety
Click below to find similar articles:
- Tumblr
- WordPress

Custom Creative Solutions

Custom Creative Solutions

The increase of smart phones and tablets has changed the way that today’s consumers interact with technology, allowing brands to constantly be connected with their customers. This introduction has also changed the way people consume media with cross-device use becoming more common. Through extensive data research, we understand that audiences quite often begin their consumer journey on one device, and complete it on another.

Custom Creative Solutions

Programmatic advertising allows for the insight and control into our audiences. At RGC Advertising our creative team take these insights to develop a range of advertising solutions to effectively communicate and engage with consumers across any device.

Learn more here: Custom Creative Solutions
Click below to find similar articles:
- Tumblr
- WordPress